Primal Pet Group

Associate Brand Manager

Marketing - Evanston, IL - Full Time

COMPANY OVERVIEW

Primal Pet Group is a leading manufacturer of raw and gently prepared foods, treats, chews, and supplements for pets. The company is committed to giving dogs and cats the life they deserve by rethinking what they eat and offering innovative solutions that are built with purpose and backed by research.

The premium portfolio of brands includes Primal Pet Foods (primalpetfoods.com), which pioneered the raw and fresh pet food category, and Himalayan Pet Supply (www.himalayan.pet), which is known for creating the original Himalayan Dog Chew and establishing a new category of dog chews in the United States. The Primal Pet Group portfolio also includes Primal Pets Health Supplements (primalpets.com) and EcoKind Treats & Chews (ecokindpettreats.com).

Primal Pet Group company operates state-of-the-art manufacturing facilities in California, Colorado, Texas, and Washington, and is focused on using production processes that best retain the natural nutrition of quality ingredients.  

This position will be based out of our Evanston, IL office on a hybrid office/home schedule.
                                
JOB SUMMARY

The Associate Brand Manager (ABM) will play a critical role in support of the Primal Pet Food brand. This role requires a dynamic individual who can leverage data-driven analysis to inform marketing strategy and tactical implementation. They will drive strategy for both product and communication experience, with a focus on digital and social content strategy, management, and optimization. They will report to the Senior Brand Manager on the Primal Pet Food brand team.



ESSENTIAL DUTIES AND RESPONSIBILITIES

Communications:
  • Own and optimize strategy and implementation of Primal Pet Food web presence, e-mail, social and influencer strategies.
    • Web – Leverage digital best practices and consumer journey insights to lead on-going website optimization, content management, and deployment.
    • Email – Lead branded email content and deployment strategy.
    • Social and Influencer – Lead Primal social and influencer strategy, content optimization and development.

Product Renovation:
  • Lead product renovation and portfolio optimization activity within Primal Pet Food portfolio, including, but not limited to:
    • On-going evaluation of current portfolio and identification of product renovation opportunities.
    • Leading cross-functional teams in all phases of pre- and post-renovation activity.

Base Business Support:
  • Lead portfolio prioritization strategy and downstream implementation internally with cross-functional partners and externally at retail.

PROFESSIONAL SKILLS
 
  • Strong understanding of communication and product experience principles and strategies
  • Classically trained brand marketer with demonstrated experience and expertise in digital marketing strategy, tactical implementation, and content management.
  • Demonstrated ability to lead cross-functional teams and collaborate effectively.
  • Excellent project management skills
  • Experience creating business cases and making data-driven decisions in a fast-paced entrepreneurial environment.


SUPERVISORY RESPONSIBILITIES
  • This job has supervisory responsibilities.

Why join the Primal Pack?
Primal offers great benefits and perks such as:
  • 401k with Company match up to 4%
  • Paid vacation and sick hours.
  • Paid company holidays, 8 per year.
  • Low-cost medical insurance
  • Competitive dental, vision, and supplemental insurance. Plus, discounted pet insurance!
  • Internal Career opportunities, training, and much more!

Primal Pet Group is a Drug Free Workplace and an Equal Opportunity Employer.

Please review our Employment Privacy Policy here: https://primalpetfoods.com/pages/employee-privacy-policy. By submitting an application with us, you acknowledge that you have read and understand this policy.

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